Panasonic TH37LRU30

TH-37LRU30 37" High Definition Hospitality LCD TV With Security Swivel Stand, 178 Viewing Angle, 1366 x 768 Resolution, LodgeNet PPV (b-LAN) Terminal Adapter & Built-In Digital Tuner

Quick Specs:
Brand: Panasonic
Type: LCD
Technical Details
Screen Size: 37"
Refresh Rate: 60Hz
HD: 720p

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32" (TH32LRU30)$619.86
37" (TH37LRU30)$731.31
42" (TH42LRU30)$922.38
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Panasonic TH37LRU30

Panasonic TH-37LRU30 37" High Definition Hospitality LCD TV With Security Swivel Stand, 178 Viewing Angle, 1366 x 768 Resolution, LodgeNet PPV (b-LAN) Terminal Adapter & Built-In Digital Tuner
Our Price: $731.31
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The Panasonic TH-32LRU30 32" High Definition Hospitality LCD TV is a full-featured 32" flat-screen television built to the specifications of hotels – and for the enjoyment of hotel guests. The TH-32LRU30 offers easy installation and integration with the hotel network. Add to that all the features savvy consumers have come to expect from HD displays, and it's clear that the widescreen high-definition (720p) LCD television offers the best of both worlds for the hotel and its guests.


For the hotel, easy installation and integration with the in-house network is crucial. The TH-32LRU30 features a built-in digital tuner with Pro:Idiom compatibility to support both pay-per-view (PPV) and free-to-guest (FTG) HD content. There's a built-in LodgeNet PPV terminal adapter (b-LAN), and the integrated MTI port makes it compatible with PPV systems from other companies as well. In addition, the LCD TV has an RS-232C serial port and an SD card slot. The card slot serves both the hotel and the guest; for the hotel, it serves as a simple means to clone settings across a battery of televisions via SD card.

For the guest, the slot can accept an SD card loaded with photos and display a JPEG slideshow. The screen features a wide 178 viewing angle and intelligent contrast and brightness functions that respond to the displayed content and the room lighting conditions, respectively.

The 1366 x 768-resolution TH-32LRU30 offers a full complement of video and audio inputs, including 3x HDMI ports, component & composite video (with audio), as well as a 15-pin D-sub connector for computer video.


Built-In Digital Tuner (with Pro:Idiom) for Easy Installation
A built-in digital tuner with Pro:Idiom compatibility provides strong support for both PPV (Pay-per-View) and FTG (Free-to-Guest) premium HD content

Built-In Terminal Adapter
Another feature that enables easy installation, the LodgeNet PPV terminal adapter (b-LAN) is built into the TV to save space. Installation is further simplified because there are no cables to connect other than the coax feed – and no additional set-top box is necessary. The LRU30 Series is also compatible with other PPV systems via an integrated MTI port

SD Card Slot for Simple Cloning
Cloning is also simple with the use of an SD card, allowing transfer of all settings to many units without the need for individual setup. Immediately load settings such as Initial Input, Input Lock, Initial Volume, Maximum Volume, and Button Lock. A JPEG image saved onto an SD card can be copied for display when the TV is turned on – this is great for displaying welcome messages and announcements

Cost Efficiency Even for Smaller Hotels
When LRU30 displays are installed in smaller hotels, Pro:Idiom authentication and channel mapping can be done locally using an SD card. An SD card can be used to feed the display Pro:Idiom-encrypted content, and channel maps can be updated from data on the SD card

RS-232 Control
The LCD TV's serial (RS-232C) port allows you to quickly link it to existing control systems (AMX, Crestron)

Swivel Stand with a Security Swivel Mount
The swivel stand allows the display to be rotated 90 to the left or right to match the viewing angle of the guest. Stops at 30 and 60 can be easily inserted as needed, to prevent contact with walls. The pedestal stand can also be secured into place with security screws (bit included) to reduce the risk of theft. When installing, the base and table of the pedestal can be secured by special screws. In addition to reducing the risk of theft, these make the display remain stable when swiveled

Stunning Image Quality from Any Viewing Angle
The In Plane Switching (IPS panel) features a wide horizontal viewing angle of 178, to provide clear, easy-to-see images from any angle

Intelligent Contrast Adjustment
The Intelligent Scene Controller is able to control the display output based on an individual scene's contrast, that is, the light and dark areas of the image. It reproduces images with colors that are highly faithful to the original, with deep, rich colors in night scene images, and bright colors for outdoor sports images

Brightness Adjustment Based on Room Lighting
The LRU30 Series is equipped with C.A.T.S., the Contrast Automatic Tracking System, which automatically adjusts the display output depending on the contrast of the guest room lighting. Images are displayed in optimal brightness regardless of the situation: soft when the lighting is dimmed, and vivid when the room is filled with afternoon sunlight

SD Card Slot for Photo Viewing
Guests can use the display's SD card slot for large-screen viewing of digital camera images that have saved onto an SD Memory Card. Simply insert an SD card to watch a slideshow using the TV's remote control

Easy-to-Use Swivel Stand
LRU30 Series come fully equipped with many functions that enhance the viewing as well as hotel security including a locking pedestal stand that rotates 90 in both directions. (Choose from three settings of 30, 60, and 90. The display can also be set for asymmetrical left and right angles)


PanelLCD (Liquid Crystal Display) Panel
Screen Size (Diagonal)31.5"
Aspect Ratio16:9
Pixel Resolution1366 x 768 (WXGA)
Brightness450 cd/m2
Contrast Ratio18,000:1
Viewing Angle178
Response Time7 ms (G to G)
LifespanApprox. 60,000 hours
Video SystemATSC / NTSC / QAM
Free to Guest (FTG) HD SupportEmbedded by b-LAN (requires optional management server)
Video CodecMPEG-2 / MPEG-4 / H.264
Input/Output ConnectorsRF In (Antenna/Cable): 1
Composite Video In: 1x RCA (rear), 1x RCA (side)
Audio In (L/R): 1x RCA L/R (rear), 1x RCA L/R (side)
Component Video In: RCA x3
Audio In (L/R): 1x RCA L/R
HDMI In: 2x Type A Connectors (rear), 1x Type A Connector (side)
PC In: 1x Mini D-Sub 15-pin (female)
Audio In: 1x RCA Pin Jack (rear) (common with component)
Audio Out (Digital): 1x S/PDIF (rear)
Audio Out (Analog): 1x M3 jack (rear)
Data / MTI: 1x RJ11 (compatible with LodgeNet game controller)
Serial Port: 1x M3 jack
SD Card: 1x SD Card slot
Sound10 W + 10 W (10% THD)
Wall Mountable200 x 200mm (bracket not included)
Power Requirements110-127 V AC, 60 Hz
Power ConsumptionIn Operation Max.: 110W
On Mode Average Power Consumption: 62W
In Standby: 0.8W
Energy Star CompliantYes
Operating Temperature32 to 95F (0 to 35C)
Operating Humidity20 to 80% (non-condensing)
Dimensions (WxHxD)With Stand: 31.5 x 21.8 x 10.8" (798 x 553 x 272mm)
WeightWith Stand: 27.6 lb (12.5 kg)

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This item is brand new and comes with a full manufacturer warranty. Please refer to the table below for details

Warranty Center

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Membership Benefits:
  • 100% Parts and Labor
  • No Deductibles
  • No Lemon Guarantee
  • Fully Transferable
  • Toll-Free Support
  • Worry Free For Up to 5 Years
  • Nationwide Coverage
  • Rapid Claim System
  • Electronic Registration

Coverage/Features Extended Service Plan Typical Manufacturer Warranty
Coverage Length
Up to 5 Years including parts and labor 1 Year Parts, 90 Days Labor
Wear and Tear(Normal Use)
Yes -
Product Replacement (If Product Cannot be Fixed)
Yes -
Power Surges
Yes -
Optional Accidental Damage
Yes -
Screen or Lens Replacement
Yes -
Yes -
Yes -
24/7 Toll Free Help
Yes -
No Lemon Policy
Yes -
Authorized Service Centers in Most Locations
Yes -

What exactly is an Extended Service Plan?
An extended service plan is generally an extension of your original manufacturer's warranty. Most manufacturers warranty their products to be free from defects for up to one year from the date of purchase. This warranty virtually guarantees you that if your newly purchased product fails, the manufacturer will protect you from the high costs of replacement parts and labor necessary to repair your product. Extended service plans lengthen your product's coverage for up to an additional 60 months (5 years) to insure you get years of performance satisfaction from your newly purchased product.

How is this different than the manufacturer's warranty?
A manufacturer's warranty usually offers limited coverage for a limited time, with parts and labor carrying separate lengths of coverage. For example, a common manufacturer warranty of a product might cover a consumer for one full year on parts defects but only 90 days on the high cost of labor involved to change those parts. Extended service plans provide comprehensive, long term, even length coverage. This means that should your product fail within your plans coverage time frame, both parts and labor costs are covered.

How do I buy an Extended Service Plan?
Extended Service Plans can be purchased along with your product online, or via our toll free number.

Can I renew my Consumer Priority Service extended service plan?
Yes, service plans are renewable and must be submitted 30 days prior to the original plans expiration. Please contact a sales representative to discuss your renewal options.

What should I do if I need extended service?
Our extended service providers offer an easy to use interactive form online which you may use to request that they initiate a claim on your product. Your other alternative is to call the toll-free number on your extended warranty card or email and have a qualified representative make this request for you with the information you will provide. We believe that our claim initiation request process is the absolute best our industry has to offer. It is designed for simplicity and speed.

Who will perform the service on my product?
Our company works with over 11,000 authorized service professionals. Each technician is extensively trained by the respective manufacturers to provide service on your products. Authorized technicians must complete annual and bi-annual continued education exams in addition to being well versed in manufacturer supplied update bulletins to ensure their level of expertise is as current as the new products which come to market. We urge our customers to provide feedback regarding their experiences which we later use to insure that the level of service we are expected to provide is exactly the level of service you receive.

May I transfer my extended service plan to another person?
Our service plans are 100% transferable. If you would like transfer ownership of the covered product along with its coverage, we require that the request be supplied in writing. For assistance please contact a Representative. Please have all of the new owner's information at hand when requesting a transfer.

Will I have to pay a deductible or any other "hidden costs"?
Generally, the amount of a deductible is almost always proportional to the amount of the premium charged. In order to have a lower deductible, even as low as $0, the plan holder would generally have to agree to a higher premium. For those who want lower premiums, they must agree to a higher deductible. Our extended service plans carry a $0.00 deductible along with low premiums. This means that with an extended service plan there are no high upfront costs and they are committed to cover 100% parts and labor costs on any authorized claim.

Types of Televisions:

In Plasma technology, the display itself consists of cells. Within each cell two glass panels are separated by a narrow gap in which neon-xenon gas is injected and sealed in plasma form. The gas is electrically charged at specific intervals when the Plasma set is in use. The charged gas then strikes red, green, and blue phosphors, thus creating a television image. Each group of red, green, and blue phosphors is called a pixel.

Some Advantages of Plasma Televisions are:
  • Larger Screen Sizes Available
  • Better Contrast Ratio, so Blacks are deeper
  • Better Color Saturation
  • Little to no lag in Fast Moving Images

  • Some Disadvantages of Plasma Televisions are:
  • Susceptible to Burn-Ins(Image is “burnt” onto the screen when left on the screen too long)
  • Generates a lot of heat
  • Does not perform well at high altitudes

  • LCD
    LCD stands for liquid crystal display. These types of displays are made of two layers of transparent material, which are polarized, and are "glued" together. One of the layers is coated with a special polymer that holds the individual liquid crystals. Current is then passed through individual crystals, which allow the crystals to pass or block light to create images. LCD crystals do not produce their own light, so an external light source, such as florescent bulb is needed for the image created by the LCD to become visible to the viewer.

    Some Advantages of LCD Televisions are:
  • Low energy consumption
  • Reduced Glare
  • No "burn-in" effect
  • Cool running temperatures
  • No high altitude issues
  • Greater Brightness
  • Lighter in weight

  • Some Disadvantages of LCD Televisions are:

  • Low contrast ratio
  • Fast Moving Images sometimes lag
  • Individual Pixels can burn out and cannot be replaced
  • Smaller Viewing Angle (although not significant difference)

    DLP (Digital Light Processing) technology utilizes a small Digital Micromirror Device (DMD) to tilt more than 1.3 million micromirrors-each of them less than the width of a human hair-toward (ON) or away from (OFF) the light source inside the DLP. This process creates light or dark pixels on the face of the projection screen. The light then filters to a color wheel, which rotates 120 times per second, producing the correct hue. Each mirror can turn on or off several thousands of times per second resulting in a technology that can reproduce up to 1024 shades of gray.

    Some Advantages of DLP Televisions are:
  • Little to no affection by ambient light
  • Better Contrast Ratio, so Blacks are deeper
  • High refresh rate
  • No lagging images or burn-ins
  • Not affected by altitudes
  • Tuner built-in in most models
  • The only thing that can burn out is the bulb, which can be replaced, so you could use this TV virtually forever
  • Many connections available - Can also be used as a monitor

  • Some Disadvantages of DLP Televisions are:
  • Must be viewed at eye level for the best picture
  • While a bulb will only cost around $200, a professional will need to install it, incurring an additional cost.
  • They are heavy and cannot easily be moved.

  • Direct View(CRT)
    Direct-view TVs, also known as the traditional tube television, consist of a single cathode ray tube (CRT) and electron beam that excites and illuminates phosphors on the inside surface of the TV screen.

    Some Advantages of CRT Televisions are:
  • Low in cost
  • Best black level, contrast, shadow detail and color performance of any video technology out there
  • Not affected by ambient light
  • Can be viewed from any angle
  • Very Long Life Expectancy

  • Some Disadvantages of CRT Televisions are:
  • Size and Weight of Television make it very heavy
  • Limited screen size - 38 inches is about the max for CRT TVs
  • Uses old technology

  • Choosing the Best TV Size:

    Where you are putting your television and what you are using it for will determine the perfect TV size for your room.

    Living (or Family) Room
    For living rooms and other spaces with high TV use, 37 inch and larger are the most popular choices. In large rooms, the largest size possible is usually best.

    For bedrooms, offices and other medium-sized spaces, a tv that is from 26 to 37 inches is your best bet.

    Kitchens & Smaller Rooms
    For kitchens and smaller rooms where you will be close to the TV, a 15 to 19 inch screen is best suited.

    Refer to the below chart for the mimimum distance you should be from the television.

    TV Viewing Distance Chart
    Diagonal Size Minimum Viewing Distance Maximum Viewing Distance
    26" 3 ft. 6 ft.
    32" 3.5 ft. 7 ft.
    37" 4 ft. 8 ft.
    42" 5 ft. 10 ft.
    47" 6 ft. 12 ft.
    50" 6.5 ft. 13 ft.
    60" 7 ft. 15 ft.

    High Definition vs. Standard Definition

    Standard definition is analog signals with resolution of 480i (480 lines drawn onscreen in an interlaced pattern, odd lines separately from even), the format in which TV content is delivered over regular analog broadcasts and basic (non-digital) cable. On the best TVs, the picture quality can be very good or even excellent, but it doesn't compare to the best that HD can offer.

    Enhanced definition falls between standard and high definition. ED signals are digital, with resolution of 480p (480 lines scanned progressively). This is equivalent to DVD quality, which is a little better than standard definition but not as good as high definition. Some ED sets can accept HD signals, but they convert them to a lower resolution that they can display, so the picture quality won't match that of true HD. On the best EDTVs, it can be quite good.

    High definition offers the best TV viewing possible. HD is a digital-TV format that contains more and finer detail than other formats, so images can have almost lifelike clarity. The picture quality can be stunning, especially on a large, wide-screen set. In technical terms, HD images have higher definition, meaning more picture elements (lines or pixels) make up each image. Most HD broadcasts today are either 1080i (1,080 lines drawn on-screen separately in an odd/even pattern, then interlaced to form one image) or 720p (720 lines scanned in one sweep, or progressively). Another HD format, 1080p, has 1,080 lines drawn in a progressive pattern, which potentially yields the finest detail. This format isn't yet being used for TV broadcasts, but some HD DVDs that support 1080p are expected to arrive this year. TVs with 1080p native resolution have already started to appear on the market.

    The below chart explains further the difference between Standard and High Definition Signals.

    Resolution and Picture Quality Table
    Picture Quality Good Quality Better Quality Best Quality
    Standard Definition TV Standard Definition DVD Enhanced Definition TV 720p High Definition TV 1080i High Definition TV 1080p High Definition TV/Blu-Ray
    Aspect Ratio Full Screen 4:3 Full Screen 4:3/Widescreen 16:9 Widescreen 16:9 Widescreen 16:9 Widescreen 16:9 Widescreen 16:9
    Resolution 640 x 480 720 x 480 854 x 480 1280 x 720 1920 x 720 1920 x 720
    Scanning Interlaced Interlaced Progressive Progressive Interlaced Progressive

    Which Audio/Video Connection is the best?
    Connector Type Quality Signal Type Description
    HDMI Highest Digital HDMI (High-Definition Multimedia Interface) is an uncompressed, all-digital signal that combines both audio and video. This connection gives you the optimal 1080p signal and up to 7.1 channel sound.
    DVI Highest Digital DVI (Digital Video Interface) is a video connection that will deliver 1080p video signal, but it does not carry audio signals.
    Component Video Good Analog Component Video, or RGB, is an analog signal connection that splits the video into 3 separate signals, 2 for color and 1 for brightness. The maximum resolution on this connection type is 720p or 1080i.
    S-Video Decent Analog S-Video (S for Separate) is a type of component video signal because the color and brightness signals are transmitted on separate wires. S-Video is not used for high definition resolutions.
    Composite Video Average Analog Composite, or RCA, connections can be found on almost all video components. Color and brightness pass over the same cable. Although it is the most common connection found, it is also the least quality. is UpFront | Online shopping